EFFECT OF CORPORATE SOCIAL RESPONSIBILITY ON EMPLOYEE ENGAGEMENT IN SERVICE SECTOR OF INDIA

Abstract

This study examines the effect of Corporate Social Responsibility (CSR) on employee engagement in service sector of India, guided by Social Exchange Theory. The research highlights how CSR practices, particularly internal initiatives such as employee well-being and career development, positively influence employee engagement. Based on a survey of 214 employees, the findings show that CSR fosters a sense of pride and belongingness in employees, enhancing their job satisfaction and organizational loyalty. The study provides practical insights for organizations to integrate CSR into their strategies, contributing to employee engagement and organizational success. This study also suggests avenues for future research.